I share my thoughts and experiences that I’ve gathered in the course of my work on consumer marketing, retail marketing, new technologies and more….

Tigerhall Podcast
2019

Customer
Behavior in the
Digital Space

Consumers today can be shopping in their pyjamas from the comfort of their own couch. The digital retail opportunities of today have impacted how consumers shop, but not as much as you think! Amit Mangwani, Director Retail Sales & Marketing for APJ at Intel Corporation, explains the difference between how Gen X, Y, and Z shop as well as how consumers in brick & mortar stores behave as compared to online stores. He even debunks some myths of consumer behavior in today’s digital sphere.