Amit Mangwani currently serves as Director of Retail Marketing, APJ at Intel. A Retail Marketing Specialist with close to 2 decades of experience in Retail Marketing – planning and strategy, Account Management; Channel Sales & Distribution, and Product Management; Amit has led several strategic retail initiatives across APAC.
In this world of Millennials and the generation X retailers are expected to provide a 360° consumer experience across multiple online and offline platforms. The retail market is no longer confined to just selling a product anymore. Consumers today expect the retailers to think beyond the established dimensions of the physical and digital space and provide them with a holistic shopping experience. In an effort…
A lot has been written and spoken about the Millennials – about their habits, their likes and dislikes, and how they’ve changed our world forever. But, how much of what has been said about them is actually true? Are they – as we think – a generation that’s forever wired or do they share any similarities with the previous generations too? This blog post is…
Let’s begin by understanding what a sharing economy actually is. The term stands for a peer-to-peer, access-driven business¹ where a single product or service is reused by multiple customers – renting homes or cars; borrowing clothes; or offering micro-skills for money. Airbnb, Uber, SoundCloud, and Spotify are prime examples of sharing economy businesses. Not everyone is completely familiar with this term, but there’s a great…
