Amit Mangwani currently serves as Director of Retail Marketing, APJ at Intel. A Retail Marketing Specialist with close to 2 decades of experience in Retail Marketing – planning and strategy, Account Management; Channel Sales & Distribution, and Product Management; Amit has led several strategic retail initiatives across APAC.
(This post is a continuation of an earlier post on the changing face of Airport Retail) Airports are using technology to create engaging experiences for shoppers. QR codes, iBeacon technology, Virtual Reality and a host of other digital solutions are allowing airports to deliver added conveniences to passengers and boost their retail sales. Virtual Reality The latest in a plethora of digital possibilities to enhance…
Airport Retail, once a small sector of the retail industry, has taken off in the last decade, accounting for 44% of global airport revenues, projected to be worth $47.81 billion by 2021[i]. This exponential growth has been driven by the rapidly expanding middle class and the increasing purchase power in the new, emerging markets in the Asia-Pacific. From being transit points where the only attractions…
