Amit Mangwani currently serves as Director of Retail Marketing, APJ at Intel. A Retail Marketing Specialist with close to 2 decades of experience in Retail Marketing – planning and strategy, Account Management; Channel Sales & Distribution, and Product Management; Amit has led several strategic retail initiatives across APAC.
Retail strategies have seen a lot of changes over the last decade, moving from physical stores to online and mobile, including diverse methods of engaging customers ranging from VR and AR to chatbots. There has been a fundamental shift in user behaviour over the last few years, with a steady decline in interest in social media, being replaced by a propensity, especially in the millennial…
At Intel’s Retail Executive Conference last year, I spoke about the retail revolution and how retail growth is heating up across the world, with the APAC region leading the market, expected to account for 47% of the world’s consumer electronics sales by 2020. With over 60% of the world’s youth in Asia Pacific, millennials in this region are set to be the world’s biggest consumers…
