Amit Mangwani currently serves as Director of Retail Marketing, APJ at Intel. A Retail Marketing Specialist with close to 2 decades of experience in Retail Marketing – planning and strategy, Account Management; Channel Sales & Distribution, and Product Management; Amit has led several strategic retail initiatives across APAC.
Retail strategies have seen a lot of changes over the last decade, moving from physical stores to online and mobile, including diverse methods of engaging customers ranging from VR and AR to chatbots. There has been a fundamental shift in user behaviour over the last few years, with a steady decline in interest in social media, being replaced by a propensity, especially in the millennial…
At Intel’s Retail Executive Conference last year, I spoke about the retail revolution and how retail growth is heating up across the world, with the APAC region leading the market, expected to account for 47% of the world’s consumer electronics sales by 2020. With over 60% of the world’s youth in Asia Pacific, millennials in this region are set to be the world’s biggest consumers…
(This post is a continuation of an earlier post on the changing face of Airport Retail) Airports are using technology to create engaging experiences for shoppers. QR codes, iBeacon technology, Virtual Reality and a host of other digital solutions are allowing airports to deliver added conveniences to passengers and boost their retail sales. Virtual Reality The latest in a plethora of digital possibilities to enhance…
Airport Retail, once a small sector of the retail industry, has taken off in the last decade, accounting for 44% of global airport revenues, projected to be worth $47.81 billion by 2021[i]. This exponential growth has been driven by the rapidly expanding middle class and the increasing purchase power in the new, emerging markets in the Asia-Pacific. From being transit points where the only attractions…
The retail industry is in the midst of a digital revolution and it is time for retailers to think beyond the established dimensions of the physical and digital space to connect with the customers. Consumers today are becoming far more cognisant, and product choices are thriving rapidly. The industry has thus evolved to furnish tailor-made solutions and retailers are persistently striving to provide an omniscient…
In this world of Millennials and the generation X retailers are expected to provide a 360° consumer experience across multiple online and offline platforms. The retail market is no longer confined to just selling a product anymore. Consumers today expect the retailers to think beyond the established dimensions of the physical and digital space and provide them with a holistic shopping experience. In an effort…
Let’s begin by understanding what a sharing economy actually is. The term stands for a peer-to-peer, access-driven business¹ where a single product or service is reused by multiple customers – renting homes or cars; borrowing clothes; or offering micro-skills for money. Airbnb, Uber, SoundCloud, and Spotify are prime examples of sharing economy businesses. Not everyone is completely familiar with this term, but there’s a great…
